Healthcare, Trust and the Power of Influencer Marketing

Online environments have gotten to the point where they’re able to influence just about every area of our lives, even the most personal ones, such as our health. With vast amounts of information at our fingertips, it’s important – as consumers – that we get the information we need from sources we trust. Healthcare brands have a huge opportunity to insert themselves organically into the conversation by creating relationships with influencers and, in turn, their audiences.

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Luckie Squarespace
The New 4 P’s of Pharmaceutical Marketing

In marketing, the pharmaceutical industry is miles behind traditional consumer marketing industries, like consumer packaged goods and over-the-counter products. The industry must quickly learn to adapt marketing from a push-based distribution model to one that is now consumer-pulled. Pharmaceutical firms are adapting their focus and approach to accommodate this customer-led shift in their marketing mix. The customer is now at the center of the marketing universe for pharmaceuticals and no longer outside the marketing continuum.

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John Gardner
Healthcare and the Patient Journey

Medical professionals are under immense pressure to communicate with their patients outside of the traditional office space.  At the same time, patients are becoming more empowered than ever to conduct research and self-diagnose with a myriad of online tools at their fingertips. HCPs and other medical professionals must uncover new ways to connect with patients at a point when they’re searching for information and solutions to their issues. Trying to communicate with patients when they need it most makes for meaningful communications – something patients desperately need – AND DEMAND.

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Luckie Squarespace