Nothing is more personal than people's health

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At Luckie Health, we use data science, behavioral science and creative innovation to develop personalized journeys that connect with HCPs and patients on a practical and emotional level.

Insights from this approach make up the DNA of every customer journey, creative execution and solution we engineer. A passionate collaboration of science and creativity is how Luckie helps our clients get closer to their customers, get more out of their marketing dollars and maybe even get a decent night’s sleep.

Luckie’s entire team of data scientists, marketing strategists and creative storytellers are ready to meet the challenges ahead and tell your brand story with accountable results:

  • We’ve got unrivaled experience in the healthcare and pharmaceutical sectors with a number of successful brands and diverse marketing challenges, and this means we can hit the ground running with a minimal learning curve and the shortest distance to profits

  • We offer the powerful combination of deep data capabilities and magical creative brand building not usually seen in an agency, and this will set your brand apart from the competition and increase marketing and financial performance

  • By focusing exclusively on measurable performance and outcomes, our clients have enjoyed unprecedented bottom line results year after year


 

LUCKIE HEALTHCARE & PHARMA EXPERIENCE

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ADDITIONAL TEAM EXPERIENCE

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Luckie Health Team

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John Gardner
President

With more than 17 years of experience in digital marketing, John is an expert in strategy and business intelligence. He is an authority in the development of multidimensional relational databases and management of closed-loop analytics for health and pharma brands, and has been the architect behind many award-winning multichannel marketing HCP and patient campaigns. Among his many accomplishments, John pioneered the architecture and led the development of the first CRM platform for American Express Travel. He developed a proprietary rapid-launch process for a pharmaceutical client that deployed personalized HCP messaging across 13 countries in record time. John has spoken at national and international health and pharma conferences and events, and has authored many articles in the healthcare and pharma space.

Healthcare & Pharmaceutical Experience:
GlaxoSmithKline, ViiV Healthcare, Galderma, Nestlé Health Science, Novartis, Pfizer

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Brad White
Chief Creative Officer

As Chief Creative Officer, Brad guides Luckie’s creative vision, a vision that is continuously evolving but stays true to Luckie’s legacy of best-in-class creativity and focus on the human experience. He is an expert at using data to amplify the effectiveness of both HCP and patient campaigns and has helped engineer a more human approach to many healthcare brands. His work for CareSpot, a chain of urgent care clinics, helped to completely reinvent the brand for a millennial audience. His understanding of the need for more personalization in the pharma space led to one of the most successful product launches in company history for one of our pharma clients.

Healthcare & Pharmaceutical Experience:
GlaxoSmithKline, ViiV Healthcare, CareSpot, Grandview Medical Center, Blue Cross and Blue Shield of Alabama, Bon Secours Health, UAB Cancer Network


Kamala Prince
Strategic Business Unit Leader

Kamala Prince brings 16 years of pharmaceutical industry marketing experience to the team.  She most recently led patient marketing at United Therapeutics, a biotech firm located in Research Triangle Park, N.C. Previously, Prince spent 12 years at GlaxoSmithKline and ViiV Healthcare where she held marketing positions in direct-to-consumer and healthcare professional marketing, working across multiple therapeutic areas.  ViiV Healthcare has been a Luckie client since 2010. Prince earned a bachelor’s degree in political science from Duke University and an MBA from the University of Michigan. She will be based in Raleigh, NC.

Healthcare & Pharmaceutical Experience:
ViiV Healthcare, United Therapeutics, Piedmont Healthcare, 
GlaxoSmithKline

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Adam Meadows
Strategic Engagement Director

Adam has over 14 years' marketing and advertising experience, encompassing digital, mobile, experiential, social, sponsorships, and PR. His client experience spans local, national and global accounts, and includes contributions to AT&T, Dell, Hewlett-Packard, Georgia-Pacific and Home Depot.

For Pharma and Animal Health clients, Adam led annual brand planning exercises (cross-agency and cross-functional) and architected analytics and optimization plans. His digital credentials include overseeing dozens of website builds (professional, DTP, branded, unbranded), branded and unbranded social media strategies and content, professional eDetailers, and consumer and sales apps, and omni-channel nurture campaigns that include video and eCRM elements.

Healthcare & Pharmaceutical Experience:
UCB, Merck, Octapharma, Novartis, Zoetis/Pfizer Animal Health and PIedmont Healthcare